Crowne Plaza Hotel History

1983 - The first Holiday Inn Crowne Plaza is opened in Rockville, Maryland, USA
1994 - Crowne Plaza Hotels & Resorts is established as a separate brand in the Americas
1995 - Crowne Plaza Hotels & Resorts launches new Internet site featuring virtual reality technology
1999 - Crowne Plaza opens first European resort in Madeira, Portugal
2002 “The Place to Meet” campaign is launched, establishing the brand as the ideal hotel choice for small
to mid-sized business meetings
2004 - Introduction of The “Sleep Advantage” programme to all hotels in North America – an industry
leading approach to ensure that guests experience a good nights sleep
2005 - Introduction of the “Body and Soul” health-focused in-room dining concept across all hotels in
Australia and New Zealand